Communication, Sports Information Concentration

Offered by the Department of Art, Communication, English and World Languages 

The Department offers a major in Communication with four concentrations: Electronic Media, Public Relations, Sports Information, and Organizational Communication.

The Sports Information concentration prepares students to coordinate communication between athletic departments, student-athletes, and coaches as well as disseminate information to the news media and general public.  Students take courses in public relations, electronic media, and organizational communication.  Sports information professionals write a variety of communication material, produce video segments, coordinate interviews with the media, compile statistics, and update social media / digital communication.  Students in the sports information concentration cannot pursue a dual concentration with public relations or electronic media.

Internship

Qualified students are encouraged to participate in the Department’s successful internship program. The intern applicant must have a 2.5 over GPA and a 3.0 in the major to qualify. Additional experiences may be acquired through COM 2250/4450 Special Projects. Internships may be completed for 6-12 credits for the internship experience. A student may only complete one internship experience for credit.

Learning Outcomes

Upon Completion of the program, students will be able to:

• Explain an organization’s public relations efforts and how the organization is portrayed in the media.
• Develop appropriate communication material to target specific audiences and media.
• Evaluate an organization’s use of social media.
• Effectively disseminate information to organizations, media, and the public.