Offered by the Department of Art, Communication, English and World Languages
The Department offers a major in Communication with four concentrations: Electronic Media, Public Relations, Sports Information, and Organizational Communication.
The Public Relations concentration prepares students for a career managing the communication between an organization and it publics. It provides students with a thorough understanding of how public relations functions within organizations. Students design and develop a variety of communication materials for specific audiences and gain experience by working with actual clients as they plan and implement a public relations campaign and event for a community organization.
A public relations graduate may secure employment as a PR Firm Executive, PR Director, Publicist, or Special Events Planner in various industries such as Corporate, Education, Entertainment, Music, Nonprofit, Political, and Sports. Other public relations positions may be in the area of Advertising, Crisis Management, Marketing, Media or Community Relations, and Social Media. The Public Relations concentration provides an academic background to prepare students to work in a multifaceted field.
Qualified students are encouraged to participate in the Department’s successful internship program. The intern applicant must have a 2.5 overall GPA and a 3.0 in the major to qualify. Addition experiences may be acquired through COM 2250/4450 Special Projects. Internships may be completed for 6-12 credits for the internship experience. A student may only complete one internship experience for credit.
Upon Completion of the program, students will be able to:
- Explain an organization’s public relations efforts and how the organization is portrayed in the media.
- Develop appropriate communication material to target specific audiences and media.
- Evaluate an organization’s use of social media.
- Evaluate a public relations campaign that they’ve implemented for an organization.