Offered by the Department of Business Administration
Marketing activities involve many challenging and thought-provoking activities that focus on identifying customer needs and providing a product or service to meet those needs. It includes making decisions about products or services to offer, where to market them, how to price them and how to develop and implement programs to efficiently communicate and distribute products and services to potential customers.
The Marketing Concentration offers excellent career prospects to an undergraduate major. It prepares students for a variety of marketing and sales related careers including but not limited to marketing, advertising, product management, marketing research analysts, e-commerce, logistics and supply chain management. They will also have the opportunity to pursue a graduate program in marketing or related fields.
The objective of the Marketing Concentration is to provide students with a broad business background and marketing perspective in order for them to succeed in an increasingly competitive global service and technology oriented environment. The program offers a comprehensive set of courses that foster students’ knowledge of marketing related disciplines and critical-thinking skills. In addition, the program allows students to understand marketing function and its interrelationships with other business related disciplines.
Graduates of the Marketing Concentration shall:
1. Demonstrate written communication skills through marketing case analysis or marketing research report.
2. Identify and analyze ethical considerations related to marketing decisions and the social responsibility of marketers’ decisions including environmental, global and legal issues.
3. Apply marketing theories / concepts to solving problems and making decisions in the marketing area.
4. Define, discuss and analyze marketing strategy.