Public Relations Minor

Offered by the Department of Communication

Professor Young (chairperson)
Associate Professors Hoy
Assistant Professors Bernum, Jackson, McIntyre, Pieper

A minor in public relations provides the student a foundation in public relations principles and practice that can be applied in a variety of context and fields.

Program Objectives:

• to foster student’s knowledge in the theory, practice, and application of mass communication
• to develop and improve student’s written communication skills
• to encourage students to use ethical and critical thinking skills as they apply to communication and media contexts
• to develop and improve student’s proficiency in various technologies used in the field
• to provide opportunities that expose and connect students to professionals and MU alumni working in the communication field

Program Learning Outcomes:

• Public Relations majors will be able to explain an organization’s public relations efforts and how the organization is portrayed in the media.
• Public Relations majors will be able to develop appropriate communication material to target specific audiences and media.
• Public Relations majors will be able to evaluate an organization’s use of social media.
• PR majors will be able to evaluate a public relations campaign that they’ve implemented for an organization.

18 s.h.