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  Nov 22, 2017
 
 
    
Mansfield University 2017-2018 Undergraduate Catalog [Archived Catalog]

Public Relations Minor


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Offered by the Department of Communication

Professor Young (chairperson)
Associate Professors Hoy
Assistant Professors Bernum, Jackson, McIntyre, Pieper


A minor in public relations provides the student a foundation in public relations principles and practice that can be applied in a variety of context and fields.

Program Objectives:

  • to foster student’s knowledge in the theory, practice, and application of mass communication
  • to develop and improve student’s written communication skills
  • to encourage students to use ethical and critical thinking skills as they apply to communication and media contexts
  • to develop and improve student’s proficiency in various technologies used in the field
  • to provide opportunities that expose and connect students to professionals and MU alumni working in the communication field

Program Learning Outcomes:

  • Public Relations majors will be able to explain an organization’s public relations efforts and how the organization is portrayed in the media.
  • Public Relations majors will be able to develop appropriate communication material to target specific audiences and media.
  • Public Relations majors will be able to evaluate an organization’s use of social media.
  • PR majors will be able to evaluate a public relations campaign that they’ve implemented for an organization.

18 s.h.

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