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  Sep 26, 2017
 
 
    
Mansfield University 2017-2018 Undergraduate Catalog [Archived Catalog]

Mass Communication, Electronic Media Concentration


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Offered by the Department of Communication
Professor Young (chairperson)
Associate Professors Hoy
Assistant Professors Bernum, Jackson, McIntyre, Pieper
 


The Department offers a major in Mass Communication with three concentrations:  Electronic Media, Journalism, and Public Relations.

Mission Statement - Mass Communication

The mission of the Mass Communication program is to serve our students, Mansfield University and our region through academic, extracurricular and cultural activities that promote the development of communication competence, critical analysis, an ethical foundation, respect for diversity, an understanding for the importance of research and recognition of the value of service, thus preparing our students for careers in their chosen fields.

The Electronic Media Concentration emphasis prepares students for careers in electronic media writing, production and management, sales, on-air talent, audio recording, cable outlets, law, creating internet content and adverstising.  Our program offers a vigorous major elective and free elective curriculum that is adapted to the student’s career interest.  Students gain experience working in the university’s television and audio studios.  Qualified students are encouraged to particiapte in the department’s successful internship program.

After the first semester all majors will have a prepared portfolio reviewed by the student’s advisor prior to registration for the subsequent semester.  Details on portfolio contents can be found in the student department handbook.

Program Objectives

  • To foster student’s knowledge in the theory, practice, and application of mass communication
  • To develop and improve student’s written communication skills
  • To encourage students to use ethical and critical thinking skills as they apply to communication and media contexts
  • To develop and improve student’s proficiency in various technologies used in the field
  • To provide opportunities that expose and connect students to professionals and MU alumni working in the communication field

Learning Outcomes

  • Develop and improve critical thinking skills through the evaluation of diverse media texts.
  • Demonstrate the acquisition of knowledge in the historical, theoretical and current operating principles of electronic media.
  • Analyze and make decisions related to media ethical and moral dilemmas based on philosophical principles.

Internship

Qualified students are encouraged to participate in the Department’s successful internship program. The intern applicant must have 90 earned credits prior to the start of the internship, a 2.5 overall GPA and a 3.0 in the major to qualify.  Internships may be completed for 6-12 credits for the internship experience. A student may only complete one internship experience for credit.

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