Offered by the Department of Communication
Professor Young (chairperson)
Associate Professors Hoy, Wright
Assistant Professors Bernum, Jackson, McIntyre, Pieper
The sports information concentration prepares students to coordinate communication between athletic departments, student-athletes, and coaches as well as disseminate information to the news media and general public. Students take courses in public relations, electronic media, and organizational communication. Sports information professionals write a variety of communication material, produce video segments, coordinate interviews with the media, compile statistics, and update social media / digital communication. Students in the sports information concentration cannot pursue a dual concentration with public relations or electronic media.
The Mass Communication Program Goals are:
- to foster student’s knowledge in the theory, practice, and application of mass communication
- to develop and improve student’s written communication skills
- to encourage students to use ethical and critical thinking skills as they apply to communication and media contexts
- to develop and improve student’s proficiency in various technologies used in the field
- to provide opportunities that expose and connect students to professionals and MU alumni working in the communication field
The Student Learning Outcomes for the Sports Information Program are as follows:
- Sport Information majors will be able to explain an organization’s public relations efforts and how the organization is portrayed in the media.
- Sport Information majors will be able to develop appropriate communication material to target specific audiences and media.
- Sport Information majors will be able to evaluate an organization’s use of social media.
- Sport Information majors will be able to effectively disseminate information to organizations, media, and the public.