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  Jul 27, 2017
 
 
    
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Mansfield University 2012-2013 Undergraduate Catalog [Archived Catalog]

Mass Communication, Public Relations Concentration


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Offered by the Department of Communication
Professor Young (chairperson)
Associate Professors Hoy, Wright 
Assistant Professors Bernum, Lohrey, Lucas, Mason, McIntyre, Pieper
 


The Public Relations concentration is excellent preparation for positions in many different public relations areas: an account executive at an advertising agency, a brand manager for a consumer product, a public relations director for a hospital, an information specialist for a non-profit organization, a sports information director, an owner of an advertising and public relations firm - with over 300 different career choices. Qualified students are encouraged to participate in the Department’s successful internship program.

Mission Statement

The mission of the Mass Communication program is to serve our students, Mansfield University and our region through academic, extracurricular and cultural activities that promote the development of communication competence, critical analysis, an ethical foundation, respect for diversity, an understanding for the importance of research and recognition of the value of service, thus preparing our students for careers in their chosen fields.

Internship

Qualified students are encouraged to participate in the Department’s successful internship program. The intern applicant must have 90 earned credits prior to the start of the internship, a 2.5 overall GPA and a 3.0 in the major to qualify.  Internships may be completed for 6-12 credits for the internship experience. A student may only complete one internship experience for credit.

Learning Outcomes

  • Public Relations majors will be able to explain an organization’s public relations efforts and how the organization is portrayed in the media.
  • Public Relations majors will be able to develop appropriate communication material to target specific audiences and media.
  • Public Relations majors will be able to evaluate an organization’s use of social media.
  • Public Relations majors will be able to evaluate a public relations campaign that they’ve implemented for an organization.

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