MKT 4421 - MARKETING CHANNELS

The course deals with the elements and management of marketing channels and distribution. It investigates behavior and functional relationships, with and between channel members, including wholesaling, retailing, and franchise systems. The course also examines to distribution policies, legal constraints, conflict issues, communications, power pricing, and performance evaluations of channel members.

Prerequisites & Notes: MKT 3330.

Credits: 3 cr.General Education Requirement: May satisfy General Education requirements.