COM 4420 - PUBLIC RELATIONS WORKSHOP

An advanced study focused on the planning and execution of a public relations campaign. Working in teams, students research, develop, execute, and evaluate a public relations campaign for a local nonprofit organization. Students engage in a planning process to develop public relations objectives, strategies, and tactics designed to meet the client needs. Implementation of a special event is required.

Prerequisites & Notes: COM 2210, JN 1100, COM 3320, or permission of instructor.

Credits: 3 cr.