Mar 28, 2024  
Mansfield University 2019-2020 Undergraduate Catalog 
    
Mansfield University 2019-2020 Undergraduate Catalog [Archived Catalog]

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COM 3311 - ELECTRONIC MEDIA PROGRAMMING


A comprehensive examination of the programming strategies employed in the electronic media industries with an emphasis on radio and television. Special emphasis is placed on program acquisition, scheduling, financing, and the role of first-run and off-network television syndication in addition to satellite cable systems and new electronic media outlets. Lectures, readings and class discussion provide an introduction to the programming aspects of electronic media.

Prerequisites & Notes: COM 2201 and COM 2208.

Credits: 3 cr.



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