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Apr 25, 2024
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MKT 4423 - BUSINESS-TO-BUSINESS MARKETING In the business market, the customers are organizations (businesses, governments, and institutions) and these customers represent a huge market opportunity. This course will introduce students to business-to-business marketing by identifying the distinctive characteristics of the business market, exploring the way in which organizations make buying decisions, and isolating the requirements for marketing strategy success.
Prerequisites & Notes: BUS 3330 or MKT 3330.
Credits: 3 cr.
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