Sep 29, 2022  
Mansfield University 2018-2019 Undergraduate Catalog 
    
Mansfield University 2018-2019 Undergraduate Catalog [Archived Catalog]

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MKT 3334 - MARKETING RESEARCH


The theory and application of marketing researches a tool for the decision-making process.  Special emphasis on problem definition, research design, sampling procedure, data collection, statistical analysis, interpretation of data and reporting of research findings.   

Prerequisites & Notes: BUS 3330 or MKT 3330 and MA 1125.

Credits: 3 cr.



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