Mar 28, 2020  
Mansfield University 2018-2019 Undergraduate Catalog 
    
Mansfield University 2018-2019 Undergraduate Catalog [Archived Catalog]

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COM 2211 - PRINCIPLES OF ADVERTISING


This course will offer a broad overview of advertising background issues and functions.  The course will explore the historical, social, cultural, legal, and economic influences on advertising.  The course will also cover the basic principles and practices of the advertising industry.  Students will be introduced to the creative/media strategy decision processes. 

Prerequisites & Notes: 24 earned credits.

Credits: 3 cr.



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