Nov 21, 2018  
Mansfield University 2017-2018 Undergraduate Catalog 
    
Mansfield University 2017-2018 Undergraduate Catalog [Archived Catalog]

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MKT 4426 - E-MARKETING


This course is a comprehensive examination of e-marketing.  Covers the skills and knowledge to develop and implement e-marketing strategies for segmenting, targeting and positions.  In addition, marketing mix functions and customer relationship management will be explored in an online environment.  

Prerequisites & Notes: 45 earned credits.

Credits: 3 cr.



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