Nov 21, 2018  
Mansfield University 2017-2018 Undergraduate Catalog 
    
Mansfield University 2017-2018 Undergraduate Catalog [Archived Catalog]

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MKT 4423 - BUSINESS-TO-BUSINESS MARKETING


In the business market, the customers are organizations (businesses, governments, and institutions) and these customers represent a huge market opportunity.  This course will introduce students to business-to-business marketing by identifying the distinctive characteristics of the business market, exploring the way in which organizations make buying decisions, and isolating the requirements for marketing strategy success.

Prerequisites & Notes: BUS 3330 or MKT 3330.

Credits: 3 cr.



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