Jun 24, 2018  
Mansfield University 2017-2018 Undergraduate Catalog 
    
Mansfield University 2017-2018 Undergraduate Catalog [Archived Catalog]

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MKT 3332 - PROMOTION IN MARKETING


This course provides the student with an understanding of basic marketing principles and training for entry-level job positions in the exciting, constantly changing fields of advertising and promotion.  Students will learn different advertising methods to reach target audiences including, newspaper, radio, TV, internet mail, outdoor and special promotion events.  Specific skills will help students to create, produce, and effectively evaluate different advertising and promotional strategies.

Prerequisites & Notes: MKT 3330.

Credits: 3 cr.



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