Dec 18, 2018  
Mansfield University 2017-2018 Undergraduate Catalog 
    
Mansfield University 2017-2018 Undergraduate Catalog [Archived Catalog]

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MKT 3330 - MARKETING


An introduction to the field of marketing.  A study of satisfying customer needs for goods and services.  Topics include designing marketing strategies, understanding buyers and markets, target market selection, and issues related to product, distribution, promotion and price decisions.

Prerequisites & Notes: 25 earned credits.

Credits: 3 cr.



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