Aug 23, 2019  
Mansfield University 2017-2018 Undergraduate Catalog 
    
Mansfield University 2017-2018 Undergraduate Catalog [Archived Catalog]

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GRA 4404 - BRANDING AND IDENTITY


This course will focus on the history, methodology, and application of brand strategy, as well as visual and verbal brand development, and the role of design in creating brand essence, distinction, and identity. Through conceptual and applied projects, the components of successful, integrated brands will be explored. The course will culminate with the creation of an identity program that include name development, nomenclature systems, visual imagery and verbal language that reflects the essence and message of the brand.

Prerequisites & Notes: GRA 2202 and GRA 3350.

Credits: 3 cr.



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