Dec 02, 2021  
Mansfield University 2012-2013 Undergraduate Catalog 
    
Mansfield University 2012-2013 Undergraduate Catalog [Archived Catalog]

Add to Portfolio (opens a new window)

MKT 4422 - INTERNATIONAL MARKETING


Examines the application of marketing concepts and strategies in the global markets. Emphasis is on adjusting and adapting a marketing program to foreign markets. Provides an understanding of differences between markets in different countries, its politics, legal, culture, trade practices, geography, and commercial policies. Studies export and import procedures and practices.  

Prerequisites & Notes: BUS 3330 or MGT 3330 or permission of instructor.

Credits: 3 cr. General Education Requirement: Global Awareness, Information Literacy



Add to Portfolio (opens a new window)