Nov 26, 2021  
Mansfield University 2012-2013 Undergraduate Catalog 
Mansfield University 2012-2013 Undergraduate Catalog [Archived Catalog]

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An introduction to the field of marketing.  A study of satisfying customer needs for goods and services.  Topics include designing marketing strategies, understanding buyers and markets, target market selection, and issues related to product, distribution, promotion and price decisions.

Prerequisites & Notes: 25 earned credits.

Credits: 3 cr. General Education Requirement: Information Literacy

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