MKT 4415 - MARKETING MANAGEMENT

An in-depth examination of contemporary micro and macro marketing systems. Examines functional marketing decisions through the application of behavioral concepts, quantitative tools, and systems theory. Also presents advanced marketing techniques used by marketing organizations. Looks at individual behavior in order to evaluate the buying behavior of consumers with the objective of tailoring marketing strategies to meet consumers’ needs and wants.

Prerequisites & Notes: BUS 3330 or MKT 3330 and junior standing or permission of instructor.

Credits: 3 cr. General Education Requirement: May satisfy General Education requirements.