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May 01, 2024
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MKT 3330 - MARKETING Introduces the nature of marketing activities, consumer behavior and motivation. Focuses on an individual firm managing its marketing efforts in relation to market forces and marketing opportunities. Emphasis on development of
product, price, promotion, and distribution policies in order to achieve planned marketing programs.
Prerequisites & Notes: Minimum of 25 earned credits.
Credits: 3 cr. General Education Requirement: Information Literacy
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