May 11, 2024  
Mansfield University 2009-2010 Undergraduate Catalog 
    
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Mansfield University 2009-2010 Undergraduate Catalog [Archived Catalog]

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TRT 3340 - MEETINGS, CONVENTIONS, SPECIAL EVENTS PLANNING AND MANAGEMENT

This course is an overview of the scope, nature, and basic concepts of planning and managing meetings and conventions. It explores the relationship of meetings/conventions and marketing. The student will develop an appreciation of how meetings/conventions/special events are planned, implemented, managed, and evaluated. Additionally, the course will explore the intimate relationship of the travel industry to the meeting world.

Credits: 3 cr.


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