|
Mar 29, 2024
|
|
|
|
BUS 4422 - TOPICAL SEMINAR/INTERNATIONAL MARKETING Examines the application of marketing concepts and strategies in the global markets. Emphasis is on adjusting and adapting a marketing program to foreign markets. Pro-vides an understanding of differences between markets in different countries, its politics, legal, culture, trade practices, geography, and commercial policies. Studies export and import procedures and practices.
Prerequisites & Notes: Prerequisite: BUS 3330 or permission of instructor.
Credits: 3 cr.
Add to Portfolio (opens a new window)
|
|