Aug 25, 2019  
Mansfield University 2007-2008 Undergraduate Catalog 
    
Mansfield University 2007-2008 Undergraduate Catalog [Archived Catalog]

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BUS 4422 - TOPICAL SEMINAR/INTERNATIONAL MARKETING


Examines the application of marketing concepts and strategies in the global markets. Emphasis is on adjusting and adapting a marketing program to foreign markets. Pro-vides an understanding of differences between markets in different countries, its politics, legal, culture, trade practices, geography, and commercial policies. Studies export and import procedures and practices.

Prerequisites & Notes: Prerequisite: BUS 3330 or permission of instructor.

Credits: 3 cr.



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