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Apr 19, 2024
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BUS 3334 - MARKETING RESEARCH Provides an in-depth examination of market research tools and techniques. Emphasis is on effectiveness of the total efforts in an atmosphere of tight budgetary and fiscal control. Also reviews successful efforts and stresses on practical application of theory.
Prerequisites & Notes: Prerequisite: BUS 3330 and MA 1125.
Credits: 3 cr.
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