May 24, 2019  
Mansfield University 2007-2008 Undergraduate Catalog 
    
Mansfield University 2007-2008 Undergraduate Catalog [Archived Catalog]

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BUS 3334 - MARKETING RESEARCH


Provides an in-depth examination of market research tools and techniques. Emphasis is on effectiveness of the total efforts in an atmosphere of tight budgetary and fiscal control. Also reviews successful efforts and stresses on practical application of theory.

Prerequisites & Notes: Prerequisite: BUS 3330 and MA 1125.

Credits: 3 cr.



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