|
Mar 29, 2024
|
|
|
|
BUS 3330 - MARKETING Introduces the nature of marketing activities, consumer behavior and motivation. Focuses on an individual firm managing its marketing efforts in relation to market forces and marketing opportunities. Emphasis on development of product, price, promotion, and distribution policies in order to achieve planned marketing programs.
Prerequisites & Notes: Prerequisite: ECO 1101 or 1102.
Credits: 3 cr.
Add to Portfolio (opens a new window)
|
|