Jul 14, 2020  
Mansfield University 2007-2008 Undergraduate Catalog 
Mansfield University 2007-2008 Undergraduate Catalog [Archived Catalog]

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Introduces the nature of marketing activities, consumer behavior and motivation. Focuses on an individual firm managing its marketing efforts in relation to market forces and marketing opportunities. Emphasis on development of product, price, promotion, and distribution policies in order to achieve planned marketing programs.

Prerequisites & Notes: Prerequisite: ECO 1101 or 1102.

Credits: 3 cr.

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