Sep 22, 2019  
Mansfield University 2007-2008 Undergraduate Catalog 
    
Mansfield University 2007-2008 Undergraduate Catalog [Archived Catalog]

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BUS 3330 - MARKETING


Introduces the nature of marketing activities, consumer behavior and motivation. Focuses on an individual firm managing its marketing efforts in relation to market forces and marketing opportunities. Emphasis on development of product, price, promotion, and distribution policies in order to achieve planned marketing programs.

Prerequisites & Notes: Prerequisite: ECO 1101 or 1102.

Credits: 3 cr.



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