May 22, 2019  
Mansfield University 2007-2008 Undergraduate Catalog 
    
Mansfield University 2007-2008 Undergraduate Catalog [Archived Catalog]

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ART 3342 - ADVERTISING, DESIGN AND LETTERING


Introduction to advertising. A comprehensive survey of basic principles and practices in advertising, their relation to economy, society, and system of mass communication. Psychological and creative factors involved in advertising, design, campaign, media, and research are explored.

Credits: 3 cr.



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